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Find the Right Solution for Your Home
Whether you're starting with a shower filter or upgrading your whole home, we have solutions at every level
Whole-Home Water Treatment
Custom-tailored filtration and softening for your entire home — built around your water quality, home size, and goals.
Whether your home is on city water or well water, we design systems around your specific water quality.
Not Sure Where to Start?
Our AI Water Concierge can help you find the right solution in under 60 seconds.
Why Water Optimization Matters
For over a century, municipal water systems have used chemical disinfectants to control pathogens and protect public health.
Over time, evolving treatment methods, disinfectant combinations, aging infrastructure, and increasingly complex source water have introduced new disinfection byproducts and cumulative exposure considerations that traditional filtration was never designed to fully address.
The GoodFor Company approaches water through a modern lens—
recognizing that purification, mineral balance, and how water is treated all play a role in the quality of water your family uses every day.
Understanding What’s in Modern Tap Water
Even water that meets regulatory standards can contain compounds that affect how water behaves in the body and how it supports long-term health.
As municipal water systems evolve, new contaminants and byproducts have become increasingly common—many of which traditional filtration was never designed to fully address.
PFAS “forever chemicals”
Persistent synthetic compounds linked to hormone disruption and long-term health concerns. PFAS are difficult to break down and increasingly detected in public water systems.
Heavy metals
Elements such as lead and mercury can enter water through aging infrastructure and environmental exposure, posing risks to neurological and organ health over time.
Microplastics
Detected across municipal water sources as well as plastic and glass bottles—microplastics introduce synthetic particles into the body. Long-term reliance on bottled water can significantly increase cumulative exposure to micro- and nanoplastics due to packaging materials, caps, liners, and storage conditions.
Loss of Water Structure
Beyond contaminants, modern treatment and distribution processes can affect water's functional quality — an emerging area of research into how water behaves after it leaves the treatment plant.
A Layered Approach to Water Optimization
True hydration requires more than removing contaminants. Our approach addresses water at every stage—from protection to performance.
Whole-Home Filtration
Protects the entire household water supply from common municipal contaminants before water reaches showers, sinks, and appliances.
Drinking Water Purification
Precision purification where ingestion matters most, delivering clean, reliable drinking water at the point of use.
Mineral Restoration
Reintroduces essential minerals removed during purification to support balance, taste, and biological function.
Structured Water Technologies
An emerging approach to supporting water's functional quality — designed to complement purification and mineral restoration.
EXPLORE GOODFOR
Solutions for Residential and Commercial Environments
The GoodFor Company supports both residential and commercial water treatment needs, delivering optimized water solutions for private homes, wellness-focused households, and high-use environments. Our approach adapts to water quality, usage demands, and system requirements—without compromising performance or longevity.
Frequently Asked Questions
If you're on municipal water, your tap water meets EPA safety standards — but those standards allow contaminants like chlorine, disinfection byproducts, lead, and PFAS at levels many health researchers consider too high. If you're on well water, you may be dealing with iron, sulfur, arsenic, or bacteria with no municipal treatment at all. Whether you need a system depends on your water source, your home, and your goals — which is why we offer free consultations to help you figure out what, if anything, makes sense.
A whole-home system treats every drop of water in your house — showers, sinks, appliances, laundry. It's installed at your main water line and primarily addresses chlorine, hard water, sediment, and disinfection byproducts. An under-sink reverse osmosis system purifies drinking water at the molecular level, reducing PFAS, lead, fluoride, pharmaceuticals, and dissolved solids. Many homes benefit from both — whole-home for protection and RO for purification.
We serve customers nationwide. In Southern California, Houston, and Tampa, we provide full-service installation with our in-house team. Everywhere else, we ship your system directly and pair you with a master plumber for direct tech support during installation. Either way, every customer gets access to free consultations, our AI Water Concierge, and ongoing support from real people who know water. Most water filter companies sell you a box and wish you luck — we stay with you from the first conversation through your first glass.
Tap water in the U.S. is regulated by the EPA and is legally safe to drink. But legal and optimal aren't the same thing. The EPA allows contaminants like trihalomethanes, lead, and PFAS at levels that independent organizations like the EWG consider far too high. Whether you want to filter beyond what's legally required is a personal decision — we help people understand what's in their water so they can make that call.
It depends on the type. Shower filters start at $49. Under-sink reverse osmosis systems range from $997 to $2,499 depending on the configuration. Whole-home filtration and softening systems are custom-quoted based on your water quality and home size — we provide transparent pricing during a free consultation with no obligation.
Yes. In our local service areas (Southern California, Houston, Tampa), we handle installation with our in-house team. Installation for undersink systems typically ranges from $299–$499. For shipped systems anywhere in the U.S., you hire a local plumber and we provide direct tech support with a master plumber to assist during the install.
For city water, start with your utility's annual Consumer Confidence Report (CCR) — it's publicly available. You can also look up your zip code in the EWG Tap Water Database for a broader analysis. For well water, the EPA recommends annual testing for bacteria, nitrates, and pH. A free consultation with our team can help you interpret your results and figure out which contaminants to prioritize.