notice to california residents
NOTICE TO CALIFORNIA RESIDENTS
CALIFORNIA RESIDENT’S RIGHT TO OPT OUT OF ANY “SALE” OF PERSONAL INFORMATION UNDER THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA):
In view of the definition of “sale” under the CCPA, The Goodfor Company (the “Company”) may, either now or in the future, exchange, share, and/or “sell” (as defined under the CCPA) the following categories of Personal Information to certain third party data analytics providers: (1) personal identifiers; (2) characteristics of protected classifications under California and federal law; (3) Internet/electronic activity; (4) commercial information; and/or (5) inferences drawn from the categories described above in order to create a profile about you to reflect your preferences and characteristics. Our Company, however, does not knowingly sell any Personal Information of minors under the age of 16.
INSTRUCTIONS IF YOU WANT TO OPT OUT OF SUCH “SALE”:
CALIFORNIA RESIDENTS HAVE THE RIGHT UNDER THE CCPA TO OPT OUT OF ANY “SALE” OF YOUR PERSONAL INFORMATION TO THIRD PARTIES, AS THE TERM “SALE” IS DEFINED UNDER THE CCPA. TO SUBMIT A REQUEST TO OPT OUT OF THE “SALE” OF YOUR PERSONAL INFORMATION TO THE THIRD PARTY DATA ANALYTICS PROVIDERS, PLEASE CONTACT THE GOODFOR COMPANY BY EMAILING HELLO@THEGOODFORCO.COM
What Every Home Needs to Know
The best system depends on your water quality and goals. Reverse osmosis is ideal for thorough purification. Whole-home filters are perfect for overall water safety, while faucet and shower filters are great for specific points of use.
Tap water may meet federal guidelines but often contains chlorine, heavy metals, PFAS, and microplastics. Testing your water is the only way to be sure what you're drinking
You can use an at-home test kit or send a sample to a certified lab. These tests reveal contaminants like lead, nitrates, bacteria, and fluoride.
Depending on the type, filters can remove chlorine, sediment, heavy metals, pesticides, VOCs, PFAS, fluoride, bacteria, and more.
Replace filters based on use and type: pitchers every 2–3 months, RO systems every 6–12 months, and whole-house filters annually, or as directed by the manufacturer.
Reverse osmosis (RO) pushes water through a semipermeable membrane to remove up to 99% of contaminants. It's one of the most effective filtration technologies available.
Yes. It ensures every tap, shower, and appliance receives clean, filtered water—protecting your health, plumbing, and home value.
Yes. They reduce chlorine and other chemicals that can irritate skin, dry out hair, and trigger respiratory issues.
Absolutely. Faucet filters, countertop RO systems, pitchers, and shower filters are all renter-friendly and require no permanent changes.
PFAS (aka “forever chemicals”) are toxic substances found in many U.S. water supplies. Linked to cancer, hormone disruption, and immune issues, PFAS are difficult to remove. The most effective solutions are certified reverse osmosis systems and specialized activated carbon filters.
Most standard filters can't. To remove fluoride, you need a reverse osmosis system or a filter specifically certified for fluoride reduction (e.g., activated alumina or bone char).
Chlorine odor is common in municipal water and can be eliminated with activated carbon filters. A sulfur/rotten egg smell may come from hydrogen sulfide—common in well water—and needs specific filtration (like aeration or catalytic carbon).
Filtered water removes contaminants. Alkaline water increases pH, often adding minerals like calcium or magnesium. Alkaline systems may benefit those with acid reflux or looking to reduce bodily acidity, but they should complement—not replace—filtration.
No. Well water isn't regulated like city water. It may contain bacteria, arsenic, nitrates, or heavy metals. We strongly recommend full-spectrum testing and installing a multi-stage filtration system tailored to the test results.
Yes, but only certain filters. Reverse osmosis and ultrafiltration membranes are the most effective at removing microplastics, which are increasingly present in municipal and bottled water sources.
Some do. Reverse osmosis, for example, removes nearly everything—including minerals. Many RO systems now offer remineralization stages to restore calcium, magnesium, and trace elements for optimal taste and health.
A whole house filter paired with a kitchen reverse osmosis system works best. This combo ensures every tap is clean while providing ultra-purified water for drinking and cooking.
💧 Ready to Take Control of Your Water?
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