The GoodFor Company
The GoodFor Company
WQA Gold Seal certified systems matched to your water data and backed by a Lifetime Warranty. Professional installation in our five service markets — nationwide shipping with full setup support everywhere else.
WQA Gold Seal certified to NSF/ANSI 42, 44, and 372 (system-specific). Clearess® media reduces chlorine and chloramine at every tap, shower, and appliance.
Up to 2.6 million gallons of media capacity. Automatic backwash regeneration. Zero scheduled filter replacements on the whole-home unit for 15 to 20 years.
Lifetime Warranty on tank, valve, resin, and Clearess® media for the original purchaser. The longest warranty in residential water treatment.
Manufactured at the Puronics / Franklin Water Treatment facility in Livermore, California. American engineering, American manufacturing, American support.
Whole-home water filtration is a point-of-entry (POE) treatment system installed where the main water line enters your home, treating every drop of water flowing to every faucet, shower, appliance, and hose bib. Unlike point-of-use filters that only treat a single tap, a whole-home system addresses chlorine, chloramine, sediment, and hard water minerals at the source — so every fixture in the house delivers treated water from the same engineered platform.
Most whole-home systems on the market split filtration and softening into two separate tanks because the media they use requires more volume to do the work. More tanks means more equipment, more installation complexity, and more points of failure. GoodFor's Clearess® media delivers filtration and softening in a single tank at the same or better certified performance level — one system, one footprint, fewer things that can break.
There's another difference most companies don't advertise: their systems are designed around recurring filter replacements every 6 to 12 months. That's not a flaw in the product — it's the business model. The manufacturer makes more on replacement cartridges than on the system itself. Clearess® media is rated for approximately 2.6 million gallons with automatic backwash regeneration. Zero scheduled filter replacements for 15 to 20 years. We'd rather build a system that lasts than sell you filters for the next decade.
For the highest level of drinking water purification at the kitchen sink, a whole-home system pairs with a point-of-use reverse osmosis unit — together they handle every fixture in the house and the glass on your counter.
Every GoodFor whole-home system uses proprietary Clearess® media. The four below are the most popular configurations across city and well water homes. We carry additional systems for specialized scenarios — the right match comes out of your water data, not the lineup.
Filtration + Softening
The flagship whole-home filtration and softening system. Proprietary Clearess® media paired with S-759 ion exchange resin for comprehensive treatment of chlorine, chloramine, and hardness in a single tank. WQA Gold Seal certified to NSF/ANSI 42, 44, and 372. The system most municipal water homes need.
Premium Filtration + Softening · 316L Stainless
100% food-grade 316L stainless steel construction with integrated 5-micron AltaPure™ sediment filtration. Same Clearess® media and softening performance as the Hydronex C, in hospital-grade materials. For homes with visible sediment, corrosive water, or a preference for premium construction throughout.
Salt-Free Filtration + Scale Inhibition
Salt-free scale inhibition paired with Clearess® filtration. Uses ScaleMax™ template-assisted crystallization to inhibit scale formation without adding sodium to your water. No salt to refill, no electricity required, no drain line. Designed for homes in brine-restricted regions or households that prefer to retain hardness minerals.
Filtration Only · Deep Filtration, No Softening
Filtration only — no softening component. Clearess® media handles chlorine and chloramine while Purifex™ delivers an improved water feel that preserves calcium and magnesium. For naturally soft water homes that want chlorine reduction and a smoother feel without ion exchange.
That's exactly what the consultation is for. We review your water data — your ZIP code's EWG profile or your lab test — and recommend the right system based on your water source, home size, and plumbing configuration. You don't need to pick from a lineup.
Answer a few quick questions about your home and water concerns. We'll match you to a system in 60 seconds — then connect you with our licensed team to confirm and finalize.
Your match is ready. Book a free consultation to review your water data and confirm with our licensed team.
Book My Consultation →No pressure, no upselling. We review your water data, confirm the right system, and give you pricing — all on the call.
No guesswork, no upselling. Same three-step process for every home — city water or well, one bathroom or ten, in our service markets or anywhere we ship.
City water: we'll look up your ZIP code on the EWG Tap Water Database — every U.S. utility's most recent test results, free. Well water: a certified lab test is required before we recommend a system — we work with Tap Score by SimpleLab and can provide a partner discount code on request.
Send us your water data and we'll match a WQA Gold Seal certified system to it. The recommendation is based on what's actually in your water and how your home is configured — not a generic filter selection or a sales upsell.
In our full-service markets — Southern California, Houston, Austin, Tampa, and Miami/Fort Lauderdale — our team handles installation directly. Everywhere else, we ship the system nationwide and work directly with your local plumber for a seamless installation, with full tech support from our team throughout.
A whole-home system treats every tap in the house, but for the highest level of drinking water purification at the kitchen sink, the recommended approach is pairing your whole-home system with a point-of-use reverse osmosis unit. The MicroMax 8500 is NSF/ANSI 53 and 401 certified for 96.3% lead reduction, 99% PFAS (PFOA/PFOS) removal, and pharmaceutical contaminant reduction. It's the only GoodFor product certified for health-effect contaminants at the drinking water level.
This two-stage approach — whole-home filtration for every fixture plus RO at the sink — is the gold standard for residential water treatment. Learn more about drinking water purification →
GoodFor was co-founded by Jane Emma and Boris Jabotinsky to bring licensed, data-driven water treatment to homeowners nationwide. Every system recommendation is backed by water treatment professionals — from initial consultation through installation and lifetime support.
Every GoodFor whole-home system carries WQA Gold Seal certification — the water treatment industry's highest independent validation. Here's exactly what each system is certified to do.
| Standard | Covers | Hydronex C | FiltraMax C | Goodspring C | Clarius C |
|---|---|---|---|---|---|
| NSF/ANSI 42 | Chlorine taste & odor reduction | ✓ | ✓ | ✓ | ✓ |
| NSF/ANSI 44 | Cation exchange water softening | ✓ | ✓ | — | — |
| NSF/ANSI 372 | Lead-free material compliance | ✓ | ✓ | ✓ | ✓ |
| WQA Gold Seal | Industry-highest third-party validation | ✓ | ✓ | ✓ | ✓ |
| Lifetime Warranty | Tank, valve, resin & Clearess® media* | ✓ | ✓ | ✓ | ✓ |
| Made in USA | Manufactured in Livermore, California | ✓ | ✓ | ✓ | ✓ |
*Lifetime Warranty applies to the original purchaser only and does not transfer if the home is sold. Warranty card must be returned to Puronics within 30 days of installation to activate. Electronic components on Hydronex C and FiltraMax C are covered for 5 years. Labor and transportation are not covered. Full warranty terms reviewed during consultation.
For drinking water, the MicroMax 8500 adds NSF/ANSI 53 (health effects — lead, VOCs, cysts) and NSF/ANSI 401 (emerging contaminants — pharmaceuticals, PFAS). These standards matter because they define what a system is proven to do, not what it claims. Learn more about drinking water certifications →
Every GoodFor consultation starts with understanding your water — not selling you a system. Send us your data, get matched to a certified system, and back it with a lifetime warranty.
Scheduled call with our licensed team. Review your water data, get a system matched to it, and see pricing — all on one call.
Book a Call with Our Team →Instant answers, available now. Looks up your water data, suggests a matching system, and books you with our team when you're ready.
Prefer to call? (833) 488-3489 — our AI Water Concierge picks up immediately, with live transfer to our team during business hours.