The GoodFor Company
The GoodFor Company
One WQA Gold Seal certified system, installed where water enters your house, treats every faucet and shower at once. Which system you need depends on your water report, so that's where we start.
Consultations are by phone or video, anywhere in the US.
WQA Gold Seal certified. Every claim below names its NSF/ANSI standard or tells you it's by design.
Tank, valve, and media are covered for the original purchaser.
Our whole-home systems are manufactured in California, Arizona, and Florida.
We work with homeowners in every state. Our team installs in five metro areas and ships everywhere else for your plumber to install.
A whole-house water filter is a point-of-entry system: it's installed where water enters your home, so all the water in the house is treated before you use it. A pitcher or under-sink filter treats one tap. This treats the water before it reaches any of them.
Most setups need two tanks, one for carbon filtration and one for softening. The Hydronex C and FiltraMax C do both in a single tank using Clearess® media.
The GoodFor Company matches each home to a WQA Gold Seal certified system based on its water report rather than a product list. If you're on city water, our guide to what's in city water covers what utilities test for and what they add.
This water is for showers, laundry, and protecting your plumbing. For drinking, we add reverse osmosis at the kitchen sink. Here's why.
GoodFor's Clearess® whole-home systems are certified to NSF/ANSI 42 for chlorine reduction and reduce chloramine, disinfection byproducts, VOCs, pesticides, and herbicides by design. Clearess® media is in all four of our most popular systems below. Hardness, lead, PFAS, and arsenic depend on the system or add-on your water calls for.
Trihalomethanes, the largest group of disinfection byproducts.
They form when the chlorine or chloramine your utility adds reacts with organic matter in the source water. THMs are volatile, so they can move into the air as shower steam, where a drinking water filter at the sink can't reach them. Clearess® media reduces THMs by design. The EPA limits total trihalomethanes in public water under its Disinfectants and Disinfection Byproducts Rules.
Certified. An independent lab verified it under the named standard.
By design. What the media is built to reduce, without a certification for that specific claim.
Add-on. Needs a second system alongside the primary one.
| Contaminant | Where it comes from | How it's addressed |
|---|---|---|
| From city water treatment | ||
| Chlorine | Added by utilities to disinfect city water. | NSF/ANSI 42 All four featured systems. |
| Chloramine | A longer-lasting disinfectant (chlorine plus ammonia) used by many utilities. | By design All four featured systems. |
| Disinfection byproducts (THMs) | Form when disinfectants react with organic matter in source water. | By design All four featured systems. |
| From farms, lawns, and industry | ||
| VOCs and solvents | Industrial and fuel-related chemicals that reach ground and surface water. | By design All four featured systems. |
| Pesticides and herbicides | Agricultural and lawn runoff into water sources. | By design All four featured systems. |
| Minerals and particles | ||
| Hardness (calcium, magnesium) | Minerals from rock and soil. The cause of scale, spotting, and dry skin complaints. | NSF/ANSI 44 Softened by the Hydronex C and FiltraMax C. The Goodspring C inhibits scale by design. |
| Barium, radium 226/228 | Naturally occurring in some groundwater. | NSF/ANSI 44 The two softening systems. |
| Sediment, rust, turbidity | Aging pipes, main breaks, and well water. | By design FiltraMax C, built-in 5-micron filter. |
| Handled by an add-on | ||
| Lead, PFOA/PFOS, cysts | Lead service lines and older plumbing. PFAS from industrial and firefighting sources. | Add-on · NSF/ANSI 53 Pioneer Pb: 99.62% lead, 97.9% PFOA/PFOS, 99.95% cyst reduction. |
| Arsenic (III and V) | Naturally occurring, most often in well water. | Add-on · NSF/ANSI 53 Pioneer As: 96.6% to 99.1% reduction depending on arsenic form and pH. |
| Iron, manganese, hydrogen sulfide | Well water. The source of orange staining and a rotten-egg smell. | Well water system IronMax, matched after a certified lab test. |
For what each NSF/ANSI standard covers and how to check a certification yourself, see our NSF certifications guide. Any WQA Gold Seal product can be looked up in WQA's certified product listings.
Levels vary city to city.
The Hydronex C, a single-tank filtration and softening system certified to NSF/ANSI 42, 44, and 372, is the match for most homes on city water. The other three cover sediment, salt restrictions, and water that's already soft. We carry more systems and add-ons for water that needs something different, and your consultation covers those too.
Filtration and softening in one tank
Filtration and softening in one tank, with S-759 resin handling hardness. The 1-inch model covers one to five bathrooms, and the 1.25-inch model covers six or more at the same flow rate.
See the Hydronex C
Filtration, softening, and sediment in stainless steel
Everything in the Hydronex C, in a 100% food-grade 316 stainless steel tank with a 5-micron sediment filter built in. It's the match for homes with sediment, rust, or particulates, and there's no separate sediment housing to maintain.
See the FiltraMax C
Salt-free filtration and scale inhibition
ScaleMax™ media is designed to keep hardness from forming scale while calcium and magnesium stay in your water, so it doesn't soften. It's the match for brine-restricted areas and households that want to keep their minerals.
See the Goodspring C
Filtration only, no softening
Filtration without softening. Purifex™ media gives water a smoother feel and leaves minerals in place. It's the match for homes whose water is already soft.
See the Clarius CThese install alongside a primary system, and we only recommend one when your water report or lab test shows the contaminant is there.
Lead, PFOA/PFOS, and cysts
A 0.5-micron carbon block certified to NSF/ANSI 53 for 99.62% lead, 97.9% PFOA/PFOS, and 99.95% cyst reduction at every tap in the house. The cartridge is rated for 100,000 gallons.
See the Pioneer PbArsenic III and V
Certified to NSF/ANSI 53 for both forms of arsenic, reducing each below the EPA limit of 0.010 mg/L. Recommended only after a lab test confirms arsenic.
See the Pioneer AsWell water iron, manganese, and sulfur
Manganese greensand treats iron and manganese up to 15 ppm and hydrogen sulfide up to 5 ppm on the ozone model. Matched after a certified lab test.
Read the well water guidePricing happens on your consultation call, since system size and installation depend on your home. Weighing softening against salt-free? Our salt-free vs salt-based guide lays out the tradeoff.
gallons of certified Clearess® media capacity at 1 ppm chlorine. Media is replaced by how much water your home uses, not by the calendar.
The tank, valve, and Clearess® media are covered for the original purchaser, plus the resin on both softening systems. Their electronics are covered for five years. Register within 30 days.
When the media reaches its rated gallons, a local plumber swaps it with media ordered from us. The Goodspring C's ScaleMax™ media is rated for 650,000 gallons.
The two softening systems use nugget or pellet salt, never rock salt. The Goodspring C and Clarius C use none.
Automatic backwash keeps the media clean, so there are no filter cartridges to buy or change on the primary system.
Our AI Water Concierge pulls the water quality report for your zip code and tells you what we'd recommend and why. When you're ready, it connects you with our team to confirm the match.
On a private well? Utility reports don't cover wells, so start with a certified lab test. Our well water guide covers what to test for.
Drinking water calls for a higher level of treatment than shower and laundry water, so we pair every system with reverse osmosis at the sink. Softening also adds sodium, roughly 7.9 mg per liter for every grain of hardness exchanged, and that isn't something to drink every day.
The Hydration Stack · $2,499
A GoodFor recommendation takes three steps: checking your water, a free consultation where our licensed team matches a system, and installation by our team or your own plumber. The process is the same on city water or a well.
On city water, your utility's latest test results come from your zip code, and the Concierge pulls them in seconds. On a private well, a certified lab test comes first, since no public report covers it.
Our licensed team looks at your water data, household size, and plumbing, then recommends a system and any add-ons your water needs. You get pricing on the same call.
We install in Southern California, Houston, Austin, Tampa, and Miami/Fort Lauderdale. Everywhere else, we ship nationwide and your own licensed plumber installs the system, with guidance from our team.
Technical standards set by Boris Jabotinsky, Co-Founder and Licensed Master Plumber, CSLB #1102129. Verify the license
GoodFor's Hydronex C and FiltraMax C filter and soften in a single tank. Here's how that compares to the three setups most homes are offered. To see how GoodFor compares as a company, read how GoodFor compares.
| Other common setups | GoodFor | |||
|---|---|---|---|---|
| Cartridge filters | Two-tank carbon + softener | Salt-free conditioner | Hydronex C and FiltraMax C | |
| How it works | Carbon or sediment cartridges in wall-mounted housings. | A carbon tank followed by a separate softener tank. | Template-assisted crystallization keeps hardness from forming scale. | Clearess® filtration and softening together in one tank. |
| Media replacement | Cartridges changed on a schedule, often every few months. | Carbon media replaced periodically, depending on tank size and chlorine level. | Conditioning media replaced periodically. | Nothing on a schedule. Clearess® is certified for 2,000,000 gallons at 1 ppm chlorine. |
| Softening | No | Yes, with salt | No, minerals stay in the water | Yes, with salt, certified to NSF/ANSI 44 |
| Space | Smallest | Two tanks plus a brine tank | One tank, no drain | One tank plus a brine tank |
| Where it fits | Lowest upfront cost. Sediment or light chlorine concerns. | Homes with room to spare and hard water. | Brine-restricted areas and households keeping their minerals. | Most city-water homes. Higher upfront cost, and it needs a drain and salt. |
Prefer salt-free? Our Goodspring C uses the salt-free approach and adds the same Clearess® filtration. For how softening works, see the water softener guide.
Look up your zip code now, or book a call and we'll pull your report for you.
A phone or video call with our licensed team. We go through your water report and give you a recommendation with pricing.
Book a free consultationEnter your zip code and the AI Water Concierge shows you what's in your water, any time of day.
Check my waterPrefer to talk? Call (833) 488-3489, Monday to Friday, 8am to 5pm Pacific, or email hello@thegoodforco.com.